LinkedIn Tips and Tricks to grow your business online
Building a business online today definitely needs to include LinkedIn posting and connecting.
It’s no secret that LinkedIn is the grown up social media platform.
Lots of people on there frown on silly cat pictures or dance videos that you’d see on Facebook and TikTok.
That’s not to say you can’t use some of those types of posts, but it’s easy to feel like LinkedIn is a hard nut to crack.
Let’s go through some of the basics you need to master to use LinkedIn effectively
Your LinkedIn Profile
You profile should professional and complete.
Make sure you have a profile picture that is congruent with your other profiles as well as a short BIO and cover photo that represents you and your business well.
Fill in your job history, your skills and any other of the profile sections.
It makes a huge difference when someone visits your profile if they see it’s polished.
Staying active on LinkedIn
Just like any other social media platform, you need to be active for others to see your content.
This means reacting, commenting and sharing other people’s content.
Don’t go crazy but engage and be consistent.
You can do 5 engagements a day or 100, but it’s better to be consistent each day, so if you can’t do 100 every day, you should not do it on days you have time either.
Posting frequency on LinkedIn
Again, like other platforms you should be posting regularly,
Personally, I post every day and I use automation as well.
I usually share 5-10 posts a day.
Some will say post only once a day or once a week and I’ve always posted more than that, so I can’t tell you if that is better or not.
The only thing I know for sure is the consistency is important here too.
Use a hashtag
One thing you’ll notice is that LinkedIn doesn’t have a “page” for your posts that is easy for people to find them like other platforms do.
A great workaround is to use a unique hashtag in all your posts so that people can follow it and also see all your posts in a feed style view.
You can only use letters and numbers in a hashtag and it’s not case sensitive, so you can uppercase some letters to make it easier to read.
Create a business page!
Just like Facebook, LinkedIn has a business page.
This is where you can create content to promote (you are running a business, right?)
Share and post to groups
When I post my daily episode, I share it to a few groups.
You can find groups by using the search bar on top
Then you click See all results and select groups in the more drop down
Then you click the Request to join button.
Once you are approved, you can then share your posts to those groups (if they allow it of course – make sure to check group rules)
When creating a new post, click the drop down
And you’ll get the sharing options. Click the Group members one
And you’ll see the list of groups you are a member of. Select the group and click Save.
You’ll be sent back to the post with the group selected.
Now it will be posted to that group.
I was excited to see that LinkedIn now has stories.
Just like Facebook, Instagram and SnapChat, you can post short videos that disappear in 24 hours.
Personally, I simply re-share my stories on all platforms.
I actually did a post recently explaining how I do that which is here.
If you don’t connect, what’s the point right?
Well, when you grow to millions, you won’t be able to connect with everyone, but connecting will definitely grow
I hope this has helped you somewhat and I’d love to hear from you.
Please comment below what you biggest takeaway was from this post.
Watch the video too as I get more into this and show you exactly what LinkedIn is all about.
Share by clicking the button on the page to your favorite platform.