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How to Prepare your Webinar to get results?

You have an idea for a webinar.

You’ve seen all around you people doing webinars and see they are getting results.

You’re just not sure where to start and what you need to put in your webinar slides.

Ok great, I need to do one tomorrow, so I’ll walk you through what I did and why.

Let’s talk about the basics.

The basics of a Webinar

You could do a webinar and just talk like you do in your lives or other videos.

I’ve done that

but I find that having slides really helps me to focus and give the presentation a little bit of a professional look.

What you really need to remember is that there are really just 4 parts to your webinar:

  1. An introduction
  2. The content
  3. A conclusion
  4. The offer

We’ll talk more about each of these.

1- Introduction

In the first 5-15 minutes of your webinar, you want to introduce the topic, yourself and what you want your audience to get from it.

I break it down into these sub parts.

  • What is the webinar about
  • Why are they here
  • Why listen to me
  • My promise to you
  • The hook
  • Who am I

I explain all this more in the video. Make sure to watch it but the basic idea is that the introduction will make them want to stay.

If they don’t stay, it’s because they decided it wasn’t for them and you probably don’t want them anyway.

However, keep in mind that if many attendees leave during this time, it’s probably a sign that your invitation or capture page is sending the wrong message.

One final thing is about the hook.

It needs to be their reason to stay. Tell them they’ll get a great bonus for sticking to the end.

2- Content

The content is the longest part of your webinar, it should be about 30-45 minutes.

This is where you show them what you told them you’d show them.

One thing to remember is that you do NOT want to teach them everything.

Keep it to a minumum and ideally don’t teach them anything.

Why would they buy if you teach them everything?

3- Conclusion

The shortest part of the webinar which should last about 5 minutes.

You re-iterate what you showed them and ask them to confirm they got what you promised in beginning.

This is also where you transition into the offer.

It’s probably the hardest thing that most people have to do.

If you’re struggling with how to transition, I found this question to work really well.

“Is it okay if I show you how to …”

then after a few seconds, you can say “ok, since you’re still here, I know you agreed, so let’s go”

4- The Offer

Finally, you start talking about your offer.

What I always try to do is offer them something that will allow them to do what I promised on their own.

Also, try to make the value at least 10x more than what you are asking for.

You can add “done for you” bonuses or “coaching calls” or “one-on-one calls” for example.

Using a value ladder and a stack slide is also supper important.

The value ladder is a concept of having multiple levels of offers. You don’t talk about them, only the first level is offered, but the funnel would have the upsells.

As for a stack slide, that means to show the last slide with everything on it, not just the last bonus.


The best way for me to show you all this would be for you to attend my next webinar.

Of course, in the video, I give you a great overview of this as I create my own slides, so make sure to watch it.

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UPDATE: Get the entire Perfect Webinar Framework for only $7 at http://pw.jeansergegagnon.com (hurry though, not sure if that deal will be there for long)

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