What is content syndication and why should you do it?
Have you heard that you need to syndicate your content?
Maybe you’ve heard that syndication isn’t the right thing to do with social media posting.
It’s even possible that someone told you that if you syndicate your content, you will loose subscribers.
I don’t know about those people that told you that, but I’ll tell you that you need to syndicate your content and why in the next few paragraphs.
What is syndication?
First, let’s make sure you know what syndication is.
Maybe you know, maybe you don’t or maybe you’re just not 100% sure.
Either way, it’s important I give you my definition.
The pure definition is old and has to do with newspapers.
Syndication is the process of taking content from others and using it for yourself.
Back in the day of newspapers (and still today with blogs), you could go to the “news wire” and look for interesting articles you could share/copy or re-write with your own words.
Papers still do that today.
The new age of syndication
Today though, what I want to talk about, is more about your content.
Syndication in this context refers to you sharing your content to platforms other than where you created it.
So, for example, if you create a video and upload it to YouTube, the process of syndicating it can be:
- Share the YouTube link to Facebook
- Upload the video to Facebook
- Share a screenshot of video on Instagram
- Share story in Snapchat of you playing the video
All these examples, are syndicating your content.
What you shouldn’t do to syndicate
So, syndication is really about sharing your content.
And, as you can see there are lots of ways to share your content.
However, some ways are good while others are not so good.
One thing I would highly recommend you avoid is sharing a link to your content in a different platform.
For example, and even though I outlined it above as a way to syndicate, you should not be sharing a link to your YouTube video on Facebook.
It certainly works, but the social media platforms want their members to stay there and when they click a link to go to YouTube, they are leaving Facebook.
This causes Facebook to blacklist (in a sense) your post and no one sees it anyway (unless they go to your profile)
Best practice for Syndication on Social Media
If you’re going to share the same content across multiple platforms, you’ll want to make them native to the platform.
What does that mean?
Well, if you record a 30 minute video (as I do) and you want to share it to LinkedIn, you’ll need to trim it because they only allow 10 minute videos.
Same on Twitter, it’s only 2 minute 20 seconds.
It’s certainly tempting to simply share the YouTube link on those platforms but as explained above, you want to avoid that.
Also, when sharing to the platforms, add text that makes it contextual to the platform, such as mentioning it.
It all takes time
Even though you can find leaders like Gary Vaynerchuk telling you how you can create 64 pieces of content in a day, we all know it takes time to do that.
Even if it’s just one to 5 minutes per piece of content, that’s still over 2 hours, not to mention the creative time spent on writing the text.
This is really the reason why not everyone does it.
and the reason why you should.
Not all is lost
What if I told you that you could do this with just a few minutes a day?
Pretty hard to believe right?
What if I told you that there was a place where you could simply upload a video, enter some text and click a button to generate all the assets you’d want – native assets.
I bet you’d want to know where that is, I know I would.
In the video I show you a lot more about why syndication is important.
I also show you how I’m automating my asset creation now with just a few buttons.
But you can go to https://clickecourse.com/syndicate to find out more as well.
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