Step by step guide to creating best video outro for branding
What is the best video outro for branding?
If you’re an online marketer and you are using personal branding and attraction marketing, then the best outro would be one that attracts the viewers to you.
What do I mean by that?
As you know, social media accounts are great, but you’re always at the mercy of the platform.
You never know if they’ll shutdown or close your account.
This is why leaders recommend you to have a blog and a list.
Your blog is your hub.
This is where you control the content and can be sure that you will always own.
Even if the hosting company or their servers disappear, you can just host somewhere else as long as you have the content.
Same with your list (your email list that is).
You build it over time and it’s yours forever.
Attracting them to you
Obviously, you need to produce content they are interested in, but what if you can’t post it all on the platform?
For example, I record 30+ minute videos every day.
I could post the link to my blog or YouTube channel on the social media platforms but you really shouldn’t be posting links.
I could also upload the full video to Facebook since I can, but let me give you a better way.
The best thing you can do is a trimmed video with an outro that tells them where to get more.
What do you need to create your outro?
You’ll need a few something things to create your outro video:
- Image with text saying where they can get more info
- Audio of you reading that text
- Audio recording tool
- Video editing tool that lets you create outro with image and audio
I just used the free included tools in Windows but you can use any tool.
Create the image
I just loaded up MS Paint and created a 1920×1080 blank image
Go to File -> Properties
And enter the width of 1920 and height of 1080
Next, you’ll want to make the background black since your video will “fade to black” before the outro part.
So, select color 2 to be black
And use the Paint bucket to make it all black.
After that, just add the text you want.
Record the audio
Next you’ll need to record yourself reading that text.
I just used the free Windows Voice Recorder
After which you will have an audio file.
Creating a video file
Finally, you need to put the image and audio together.
I just used Windows Movie Maker but any software will do.
Once you’ve set the length of time for the image and trimmed the audio just right, you can save the video.
Putting it together with a video
In the end, the purpose of this is to have a common outro you can add to your videos that are too long for social media.
For example, Twitter allows on 2 minutes 20 seconds long videos.
LinkedIn has a limit of 10 minutes and Pinterest of 15 minutes.
This means you have to trim your video if you’re like me and create 30+ minute long episodes.
It’s relatively easy to use a video editor and trim the video to the point you want and add your outro.
You then save it and you can post it…
It just takes time to do all the platforms you want.
An easier and faster way
If you didn’t know, I’ve been working on a platform that lets you create the trimmed videos with the click of a button.
You just upload your video and click a button.
Then you can go off and do whatever you want while the processing is done without you doing anything.
Later, go get the assets and post them.
Check it out at https://clickecourse.com/syndicate
You might want to watch the video above (or click image below) to get more info and see me doing it.
I show you the whole process even recording the audio and putting it together.
You can even see how easy the platform is to use.
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