First view and setup of TikTok Ads manager
I got approved!
Well, maybe it’s not such a big deal, I’m sure they are approving lots of marketers.
I’m not sure anymore how I requested access to the platforms, but I’m guessing I went to the TikTok ads url and requested it.
Anyway, I received the approval email and proceeded to setup my account.
Setting up the account
The first thing you’ll need to do is go to https://ads.tiktok.com and register the account.
It looks like they are opening the platform now, but I’m not sure if you can just register or not
In my case, the invitation link showed up in the URL, so I can’t be sure what would happen if you tried to register account – let me know what happens if you do.
Next step is just setting up the account basics such as Business Name, Phone and Currency.
Then you enter more info and choose your industry
Finally, you enter credit card information and add funds to your account.
Creating your first Ad
The process is quite similar to other platforms.
Start by clicking on the Campaign button top of page.
First thing is choosing the advertising objective.
Is it Reach, Traffic, App Installs, Video Views or Conversions?
I chose Traffic for my first ad.
Before clicking the Traffic button though, I set a maximum lifetime budget of $50 – just to be safe.
By the way, it looks like current minimum ad spend on TikTok is $50 (for us Canadians anyway)
You then set the Ad group details
First is Demographics (Location, Gender, Age and Language)
Next is interests & Behaviors although I didn’t set that in this ad.
Adding a TikTok tracking pixel to your blog
Next, I created a TikTok tracking pixel.
You can either click on the little plus next to the pixel drop down in the ad creation.
Or you can go to assets tab and click Create Pixel button
Give it a name and then click to get the code to install it
You can then just copy and paste the Pixel code and add it to your header code on your blog, funnels or web site.
For example. on WordPress with the header/footer plugin, you would go to the settings and add it to the head code.
I spend a lot more time in video going through this, so make sure to watch it (find it at top or bottom of this blog or go here)
Finishing up the TikTok Ad
Select the new pixel you just created
You can even choose which time of day your video ad will show, pretty cool.
Adding the creative
The final part of the ad is the creative.
That’s the image or video you will be using in your Ad.
You can upload a video and later on use it, so for this first one, we need to upload a video for the ad.
You will also set the Display Name, the Text, the Call to Action and the URL as well as specify the Profile image.
After you submit, your Ad will go in review.
I’m not sure how long it takes for TikTok to approve or reject an ad, or even what they do to let you know.
I’ll find out and do another episode in future.
Wish me luck on getting good results on this.
Watch the video as I go into a lot more details on all this.
As always, make sure to share with your friends by clicking the social icons.