Why is the Reverse Social Prospecting Formula the BEST WAY to find Hot Leads?
It’s not your fault, you’re doing what they told you to do but there’s a better way!
Imagine every single person you try to contact on Facebook replying to you instead of ghosting you!
That’s what the Reverse Social Prospecting Formula is all about – getting hot leads fast!
Don’t get me wrong, I’m not telling you to stop doing what leaders tell you to do, just to change one single thing in the approach.
Why is it the Reverse Formula?
You’re probably wondering why I say it’s a reverse formula if I’m also telling you to continue doing what leaders tell you to do.
Well, it about how they teach you to start by connecting with new people.
I teach you to do that at the end of the process, not the beginning.
Sounds simple enough right? Or does it?
What’s the ONE THING that leaders tell you that you MUST do?
The main thing that all leaders tell you is important is that you MUST have conversations to make sales.
And in all seriousness, that’s definitely true but it’s also the thing that most people choose to build their business online – so they don’t have to talk to people.
Unfortunately, after a while, you learn that it’s just not possible unless you have tons of money to spend on ads.
So, we accept that requirement and follow their recommendations.
What are leaders telling you to do today?
The basics of what all leaders tell you to do on social media, or Facebook, is this:
- Post content daily.
- Engage on other people’s posts.
- Reply to other people’s comments on your posts.
- Connect with 5-20 people daily (send PM and friend request) to have conversations.
Each of these activities has a very important reason to be done and is required for other steps to be worth doing.
For example, you must post for other people to comment on your posts so you can actually reply.
Also, you must engage on other people’s posts so that Facebook shows your posts in other people’s news feeds.
The difference with the Reverse Social Prospecting Formula is with step #4, that activity is done AFTER you know that they will actually know you and trust you.
The promise of Attraction Marketing
I know, I know, Attraction Marketing is what you are following, it’s what those leaders are teaching.
Don’t get me wrong, I do agree, over enough time, doing those daily actions will get you sales.
It’s just that I always felt there had to be a better way!
So, I put on my “logical” hat and then my “programmer” hat and found that better way.
You see, the reason Attraction Marketing works is because of two main things:
- People naturally get to know you by your content being posted.
- Eventually, you do get conversations and sales which then causes more sales.
The thing is that this “eventually” thing just takes way too long to happen, for me anyway and I’m guessing you’re reading this because it’s taking too long for you.
Well, I have the best solution for you right here!
What’s the solution?
If we think about how this process actually works, we can come up with a better way.
What I discovered is that the main problem with contacting people the way leaders tell you to is that you contact people before they have any clue of who you are.
Sure, a few will check your profile and will have see your posts and will have a conversation with you, but the vast majority will just ignore you.
How the Reverse Social Prospecting Formula works is by ensuring you only contact people who 100% know you and probably like and trust you as well.
Imagine the difference in your results if everyone you contact thinks it’s awesome you talk to them?
They are already Hot Leads when you reach out to them!
How does someone become a Hot Lead?
Regardless of the process you use, either just follow what leaders tell you or use the Reverse Social Prospecting Formula, the process is the same.
For someone to become a Hot Lead, in others words, they are most likely to at least be open to what you have to offer them, they just go through this process:
- They see your stuff on Facebook news feed so they now know you exist.
- They see your stuff more often in news feed and start to like you.
- They see your stuff even more in news feed and they feel they can trust you.
The problem is that we don’t really know where they are in that process normally.
To understand how this works, we need to get more into the details…
What makes someone go through the different steps to trusting you?
Once thing that is universally true about marketing is that people need to trust you to buy from you.
Their level of trust is sort of like a bucket that fills a little bit every time they are exposed to you.
When I say say “exposed”, I mean they see your stuff, your comment or your face in their notifications.
Imagine that each exposure is a point and you need 30 points for them to trust you.
Of course, all these “points” must be over a common frequency, that means they need to gain that point every few days, not once a year.
As they get more “points”, they will naturally gravitate in their trust for you, but first, they need to know you and like you, like this:
- On the first few exposures, they go from not know you exist to knowing you do.
- After they know you, each new exposure eventually brings them to liking you.
- Once they like you, new exposures eventually bring them to trust you.
It’s not magic, it’s science and psychology. That’s why advertising works.
What’s the Reverse Social Prospecting Formula?
Knowing the science and psychology helps us to create the Reverse Social Prospecting formula.
The formula is simple:
- Do what leaders tell you except connect (post, comment and reply).
- Record your activities.
- Contact them once they are hot leads.
The secret is in step 2.
You could do all that manually with a spreadsheet, a word document or even on paper but I wouldn’t wish that on my worst enemy because it would be insane to track.
That’s why I created a software to do it for you called Active Group Users (learn more at https://activegroupusers.com).
Why use Active Group Users software?
With Active Group Users software (AGU for short), you don’t need to guess when it’s a good time to reach out to someone.
As you engage on posts, it will record those engagements and will automatically track when a lead is hot.
Imagine having a list of hundreds or Hot Leads every month!
With AGU, you start by telling it which groups your most targeted leads hang out in and it will get you a list of those leads.
You then engage on their posts (instead of randomly wasting time in news feed).
Each day, you choose who to engage with based on that list.
Over time, you get to connect with people who know, like and trust you.
Conclusion
Once you understand the power of connecting only with Hot Leads by using the Reverse Social Prospecting Formula, you won’t go back!
Sure, you still can get some results by just doing what leaders tell you, but wouldn’t you rather be in control instead of letting Facebook be in control?
I know I prefer to be the one who decides what posts I engage on using AGU to track it all.
Check out the video for more insights and details on how this can work for you.
And don’t forget to share this with your friend, they need to hear this message too!
