I started listening to Dot Com Secrets audio book and made me remember that you have to figure out your ideal customer as soon as possible!
You gotta watch the video to find out more, but Russell was talking about how miserable he was after over a year of great business success because he was serving customers that weren’t his ideal customers.
How do you know who your ideal customers are?
I know, it’s not easy but it is simple.
Just think of who you’d really enjoy working with – what kind of person are they? What is their income level? education, etc… get into the details of it as much you can…
Serve them!
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