Finally, we are getting to the most important part of these 12 steps.

Well, at least I think this is one of the most important things to do.

Even though we’ve defined together your vision, audience, avatar, offer and content copy, it’s not much use without your attractive character.

This is the persona you will use to talk to your audience…

to write emails to send to them…

to create the copy that you will use in your posts

so, let’s do that now…

Tune in as I show you how to define your attractive character

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