I’ve been on a hero’s journey without knowing it for more than 30 years!
You’re probably on one yourself.
I first heard about this concept in Russell Brunson’s books Expert Secrets and Dotcom secrets (get them at http://books.clickecourse.com) and it was a revelation to me.
Just last week, I also heard about the same concept from one of my mentors and again from a webinar training I took.
It’s an amazing thing to understand and you can use it to generate sales because it’s how all movies and tv shows keep our interest. They use the same concept to create a compelling story and you can too.
Tune in as I discuss What is the Hero’s Journey and How to use the Hero’s Journey in sales?