As I listen again to the great audio book “Expert Secrets”, it made me think of the question “What is a Niche?”
Seriously, I’m not gonna make a penny telling you this, but if you have not, go get this audio (or book) by Russell Brunsen.
Anyway, a niche is very similar to a target market, and audience or an avatar.
The differentiation is more in it’s usage as it’s closest to a target market or audience as Facebook calls it in their ad system.
Think of it as everyone that is super similar to your avatar (which is your perfect customer in every detail).
Check the video out for more on this and a better explanation
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