I keep seeing this over and over. I asked myself why use singular when I started.
You are probably asking yourself the same thing.
It’s natural to talk to an audience, I mean because we have 100 or 100,000 fans, our natural instinct is to talk as if they are all in an auditorium and we’re on stage.
The problem is, on social media, we forget a single person is watching us, listening to us, reading us.
This is why my mentor Dani Johnson taught me to talk to one person.
When you post don’t say “how was your day guys?” but instead just say “how was your day?” in the singular.
Your audience will appreciate it.
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