How to get people to buy from you Online?
If there’s one thing we all want online is for people to buy from us.
We want them to join our business, signup for our services and buy our stuff, right?
I mean, what’s the point of building a business online if no one buys from us?
The secret to getting them to buy from you
So what’s the secret to getting them to buy from you?
It’s really quite simple.
I’ve been building my brand online for years now and I’ve learned the simple secret to getting people to buy from me.
I can tell you right now that it’s quite simple.
Not that I’m saying it’s easy…
I’m sure you know, if it was easy, everyone would be doing it, right?
How can it be simple yet not easy?
That’s a great question and one I answer in lots of my content.
How do you make something that’s not easy, simple to do?
You break it up into steps… and then you take 1 step at a time.
Really, that’s all it takes to make it simple.
Why is that not easy?
Well, the reason even simple step by step plans aren’t easy is just because we are human.
We want results right away.
We eventually give up because it’s taking too long.
Or we give up because it’s too much work.
And, let’s be honest here, getting people to buy from you takes a lot of hard, long work…
Here’s the secret to getting them to buy from you
Ok, so the secret it to get them to trust you.
Once they trust you, they’ll buy from you.
I mean, seriously, they’ll line up and give you their credit card and say they’ll buy anything you have.
They won’t care (that much) about how much it costs because they trust that you are honest and they believe the results you say you’ll get them will happen for them.
Pretty crazy right?
Well… that sounds simple enough, but we all know that’s not easy to do…
The Know/Like/Trust factor
So, how do you get there?
In the real world, say 200 years ago, in a small town, if there was a monthly fair and you sold knives, you’d show people what your knives do and others would tell their friends about them and they’buy from you after seeing you a few times.
On social media, it’s pretty much the same.
You need to create regular content that people see.
In marketing, there’s a rule that says people will not buy from you unless they get 7 or more exposures to your offer.
That could mean the knives retailer would get a sale from you after 7 months if you saw him once a month.
However, if your friends told you about him, those also count as exposures (maybe a lot more in value) so you might buy the knives right away even.
The social media way
On social media, there are really only 2 ways to get people to buy from you.
Organic and Ads.
What we mean when we say organic is that people see your stuff by you just being on the platform and taking the actions the platform wants you to take thereby showing your stuff to others.
When we say ads, we mean mean spending money to promote your stuff so people see it based on how much you spend.
Because the value of an ad is perceived as lower to people, you will need to spend more.
So how do you do it?
Either way, you’ll need to produce content.
If you’re serious, you need to be creating content daily.
It would be 100% better if you included video in your content – videos of you.
If you’re going the organic route, you will need to spend at least an hour a day taking the actions the platform wants you to take.
If doing ads, you’ll need to learn and implement the re-targeting strategies.
The 80/20 rule
You’ll want to make sure you don’t forget the 80/20 rule.
It just means that you can’t be creating promotion only content.
You should try to make no more than 20% of your content to be promotional.
I know it’s a lot to take in.
You might be interested in getting my free eBook of the Top 10 Simple Online Strategies that actually attract customers to you.
It will hopefully help you find the steps you can take to get to the point of having people buy from you.
Please share this as your friends need to hear this message too.