What does know like trust mean and how do you build it?

If you’ve been trying to build a business online for any length of time, you’ve heard this plenty.

You’ve heard that you need to build your “know, like & trust” factor.

I know I have but how do you build it?

Let’s first explain what it is so we’re on the same page.

What is the Know, Like & Trust factor?

The first thing that comes to mind when I hear that, and maybe for you too, is that I need more people to know, like and trust me.

Makes sense, right?

The secret is to understand that it’s a sequence of events that occur in a human’s brain.

We won’t trust someone we don’t like and we can’t like someone we don’t know.

Because of this, you should understand that what you really need to do is get people to know you.

Getting people to know you

How do you get people to know you?

Well, in the “real world”, it’s letting people in so they see you and what you are about.

It’s going to events like neighborhood BBQs or the weekend dance at the local church.

Online, it posting content regularly that your audience will be interested in that also lets them see what you are about.

You need to include your interests and your history as well as your family sometimes.

It’s not about posting everything but you have to make sure you’re not just posting about your business.

They can only like you if they know you

Of course, the ultimate goal is or them to buy from you but that’s not going to happen if they don’t trust you and before they trust you, they have to like you.

I mean, seriously, would you trust someone you don’t like?

Of course not! Neither would I!

However, the only someone can like you is if they know you.

This is why you need to be posting regularly and engaging and having conversations with your fans.

Once they trust you, they will buy from you

It should come as no surprise that the way to get someone to trust you is by having them like you.

As mentioned before, the process is simple…

Post content regularly so people will see you and start to get to know you.

That will allow them to like you (or not, but you are interested in those that do like you)

And finally to trust you enough to buy from you.

That’s what “know, like & trust” is…


If you want people to buy from you, post regularly so they get to know you.

They wil automatically move to liking you and then trusting you.

It’s a science really – human psyche at work.

It sounds easy but it’s not – however, it is that simple.

Don’t forget to share, your friends need to hear this too!

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