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What are the 4 stories in the Perfect Webinar framework?

I’m so excited about the Perfect Webinar framework re-do that Russell just released!

There’s an amazing deal right now which you can check out at http://pw.jeansergegagnon.com and let’s talk about it.

If you’ve been following me, you know I’m a big fan, no a HUGE fan of Russell Brunson and love everything he does.

The perfect webinar framework is abotu doing a webinar every single week for at least a year.

How did it start for me?

I’ve been doing webinars on and off for a few years.

The first one I did was in January 2017 and it was absolutely horrible LOL!

It was about Facebook automation and attraction marketing which is what I’ve been learning about since the end of 2015.

You can check it out at https://youtu.be/jr9Q_MMNG8U (I just uploaded it now)

The years went by, I learned lots and did a few other webinars.

I got better at presenting, being more confident but I never really got results from my Webinars.

Then in mid 2018, someone told me about Expert Secrets book.

My first exposure to Russell Brunson

My friend Colin saw that I was doing a weekly webinar and he had just recently gone through the Expert Secrets book and felt I could benefit from the webinar tips in it.

I am so happy I got that book right away and listened to audio.

It was truly a revelation for me – I must have listened to that audio 5 times in first week of getting it.

I was so impressed with the value Russell was giving and definitely wanted to use the Perfect Webinar framework.

When it finally hit home for me

Just like anyone else who’s got a busy life, I was always thinking I’d get to it.

I kept learning from Russell, got Dot Com secrets book as well and the Secrets trilogy when Traffic Secrets came out – I ordered it the day he announced it!

I did some more webinars and after 6 weeks or so would quit because I wasn’t getting any results.

Even though I listened to that audio 10-20 times already and learned so much, I hadn’t taken notes or implemented my webinar based on it.

A few week ago, I decided to actually site down and takes notes

COVID made it happen for me

The reason this happened was actually because of COVID, imaging that!

Not that I got sick or anything, but I had to go to Montreal and rules where I live were that I had to self isolate for 14 days on return.

That meant a hotel room and no ability to spend time with my family.

That did give me extra time so I decided to use it to improve my webinar.

I actually sat down and took notes as I listened to Expert Secrets again.

I’m not sure why I was surprised when I googled perfect webinar and found there was actually a web site about it and I instantly decided to buy the offer and started watching the training.

I totally suck!

I implemented the changes based on the “one thing”, the “3 secrets”, the “stack” and the “trial closes” and presented my webinar the next time with these changes.

No sales!

But worse than that, someone told me they liked the other version better.

Now, I’m not going to lie, I wish I had done better but I know the reason the other one was liked better was because I taught more.

The new one was about destroying limiting beliefs but I didn’t do a very good job of it yet.

What’s the solution?

For me, what I need to do is spend a lot more time perfecting my presentation.

Someone told me I should automate it and just do a recording and post that.

Although I agree that is appealing, when I consider the time it would take me to do that (probably 20-30 hours of practice) and the fact I really only have 1-2 hours a week I can work on that, I don’t see how I can automate it right away.

This is why I consider Russell’s idea of doing it every week for a year the best approach for me.

The new Perfect Webinar

It’s really funny how this happened.

Just a month after buying the perfect webinar secrets, I started seeing ads for it.

I thought I already had it… and then I looked more closely and saw it was am update and was quite different.

I wasn’t sure how much different or if it was worth getting but at $7, I figured it was a worth ordering to see the difference.


I was blown away!

The difference is so worth it!

Anyway, let’s get to why you are even reading this blog post!

The 4 stories

In the original framework, Russell talks about “the one thing” and “the 3 secrets”, those are still there in a way.

Now, they are 4 stories.

  1. Origin story (the big domino – the one thing)
  2. Vehicle story (secret #1)
  3. Internal belief story (secret #2)
  4. External belief story (secret #3)

Obviously, I can’t get into the details here too much, for one it’s not my framework to teach but also it takes Russell 1 hour to explain it.

Also, he talks about an amazing concept called the “framework to teach frameworks”

You really gotta check it out for yourself.

Seriously, it’s only $7! You can’t afford to not get it!

Go to http://pw.jeansergegagnon.com to get it before it’s too late


If you’re not already watching Russell’s training on the Perfect Webinar, you should watch my video

I talk about this more and also show you what the Perfect Webinar back office looks like.

As well as 2 of the upsells I got, the PowerPoints and the 10x secrets masterclass.

Hope you take advantage of this deal while you can.

Make sure to share with your friends as well by clicking the social icons on the left of this page too.

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