How to Grow your Audience with aWeber email list?
You know all about growing an audience on social media but you hear about email lists all the time.
There might be lots of tools out there and any will do, but I’ll show aWeber since that’s what I use.
You can get your free trial setup at aweber.jsgagnon.com and let me know you used my link so I can help you as much as I can.
I bet you also know how to grow an email list, but how does that grow your audience?
Well, of course it depends on what we mean by audience, so I’ll have to define that.
No matter how you define it though, if you want to grow it with aWeber, or pretty much any other email provider, you’ll need to setup the basics.
What is an audience?
First, let’s make sure we are talking about the same thing when we say Audience.
What I mean by audience is people who know, like and trust you and will buy from you.
Ok, that’s great you think, am I right?
Yeah, it sure is great, but there are aspects to “growing your audience”
The first is in numbers, getting more people on your email list, following you on social media, watching your videos, etc…
Numbers is great, but if you have a million followers and they don’t buy anything, you might as well have only 10 followers.
So, the second thing, and undoubtedly the most important, is growing their affinity towards you.
Growing your audience
We’ll focus on growing their affinity towards you which basically means getting them to know, like and trust you so they’ll become fans and super fans and buy from you.
That kind of growth really just takes exposures, which means being in front of your audience as often as they’ll let you.
Some say you shouldn’t send emails too often, like only once a week and not daily, but the truth is that it depends on your content and your audience.
As you probably know, personal branding is all about being you and people liking you for you and what you do.
This means that if they are following you and like you even though you’re sending them 5 emails a day (ok, that might be a lot LOL), they’ll still like you and follow you and open your emails.
Steps to get to growth
All right, so, growing your audience needs some nurturing as you have gathered and you probably already knew that anyway.
There are so many ways to accomplish this but definitely the best way I have seen is using a concept called Soap Opera Sequence explained by Russell Brunson, author of Dotcom Secrets, Expert Secrets and Traffic Secrets book trilogy.
What Russell explains is that when someone first joins your email list, you need to give them something they enjoy reading.
He describes it as a series of 5 emails, each with an ending that ties to the next in the sequence in a way that makes you be anxious for it, just like how they end a Soap Opera show.
Like: “tomorrow, I’ll cover how I made X and how you can too so keep an eye open for an email with subject X”
Of course, it can be any story, not just making X money, that’s just an example.
Staying in front of your audience
As important an indoctrination is, it’s still just the first introduction they have to you and only lasts until they’ve received you first email sequence.
After that, if the aren’t following you on social media (hint: ask them to follow you in initial emails), then they will not grow in their affinity towards you.
This is where regular emails come in, or as Russell likes to call then, Seinfeld emails.
Just like you post regularly on social media (I mean, you do post regularly, right?), you should be sending emails regularly too.
I believe daily is good but they have to be interesting emails because everyone gets 100s of emails a day, yours need to be welcomed.
Obviously, I can’t cover this here, but if you join my list, you’ll see what I send and that will help you for your content.
Join lots of other email lists from people who have a similar audience to yours, that’s best way of learning what works.
As you can can see how to grow your audience with aWeber list is really very similar to any other platform.
If you treat your list like your other social media platforms and send emails on a regular, consistent schedule, you’ll grow your audience.
They will get to know you, love you and trust you so that when you do make an offer, they’ll buy.
That’s what we all want and it’s what’s best in the end.
Let’s face it, you have a skill that can help others, but you need others to know about it first.
Check the video as I do get into some more details.
Also, make sure to share with your friends by clicking the social icons.