Why is it so important to define your Avatar?
If there’s one thing that almost all online marketers fail to do when they start is to define their avatar!
I don’t know what it is about that relatively simple process but I’m just as much at fault for not doing it.
Sure, I had a general idea of who my target market was but I never took the time to really define my avatar!
If you have not yet either, then this blog post is definitely for you and even if you have defined your avatar, you might be in for a few surprises too.
If you aren’t sure what we mean by avatar, then definitely keep reading…
What is an Avatar anyway?
If you saw the title and your question was more about the word Avatar, then let’s clear that up…
In marketing, there are really just 3 things you need to worry about:
- What are you selling?
- Who is your Avatar?
- What is your offer?
I mean, sure, there’s lots more around that, but without these 3 things clearly defined, you’ll struggle with making any sales!
The real simple, short answer is that an Avatar is your perfect customer – that’s it, that’s all!
The long answer is that your Avatar is the detailed definition of that perfect customer.
Why is it important to define your Avatar?
If you’re like most people, when you first start thinking about selling something or getting someone to join your team, you don’t want to limit yourself.
In all likelihood, your mentor, your sponsor, the one who is helping you… or even the training from the business you are promoting is telling your that too!
They say that you should talk to everyone!
Unfortunately, what they are telling you is hurting you. It’s great for them, but it’s not good for you.
Without a clearly defined avatar, you will be constantly changing your message and your content.
Changing your content and message all the time will result in attracting no one!
How does a clear message and content help?
When you become crystal clear on your avatar, you can then be clear on your message and be consistent with your content.
You see, the issue is that marketing is all about repetition and what is called exposures.
In sales, we talk about follow up and exposures are a form of follow-up, each exposure is your prospect seeing you, your posts or your message.
The typical sale is said to come from many exposures, 30 exposures is a common metric used in online marketing and personal branding, which is what you’re really doing online.
If your message isn’t consistent, then the exposure count is reset each time…
Only when your prospect sees your message enough times will they become a possible client.
What’s the secret to defining your Avatar?
It’s not that hard to do, but we resist it so much because we don’t want to limit ourselves I think.
What’s important is to just think of who your perfect customer would be and put it to paper (or computer document)
I actually put together an eBook with the top 10 Questions you need to answer to get a great definition for your Avatar.
You can get that eBook for free at https://avatar.jsgagnon.com and you’ll also get daily emails explaining each question in more details.
Once you’ve defined your avatar, it’s not the end of your journey – you can always go back and re-define it if you want.
What happens though is you can then be confident that your messages are congruent with them and each exposure is moving them forward in the buying process.
Especially with online or social media marketing when you aren’t in full control of who sees your content.
Check out the video for more details and a quick overview of the process.
Make sure to share with your friends too.