This step is another that I find extremely easy to procrastinate on.
I mean, seriously, why do I have to define a perfect client?
Why can’t it just be in my head?
If that’s what you are thinking, then you are making the same mistake I’ve been making for a long time.
I know, I know… it’s easy to think we know who that is and not worry about writing it down.
Why do we need to?
Well, I have to be honest, I’m not entirely sure, but if I’m to follow through on what the leaders say I must do, this is one of the steps.
It’s actually quite liberating to be forced into doing this for myself as I bring you along on my journey so you can achieve success too.
Tune in as I discuss how to define your avatar.