This step is another that I find extremely easy to procrastinate on.

I mean, seriously, why do I have to define a perfect client?

Why can’t it just be in my head?

If that’s what you are thinking, then you are making the same mistake I’ve been making for a long time.

I know, I know… it’s easy to think we know who that is and not worry about writing it down.

Why do we need to?

Well, I have to be honest, I’m not entirely sure, but if I’m to follow through on what the leaders say I must do, this is one of the steps.

It’s actually quite liberating to be forced into doing this for myself as I bring you along on my journey so you can achieve success too.

Tune in as I discuss how to define your avatar.

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