How do you go about creating a new sales pitch from scratch?
I don’t know about you but I want freedom from my day job.
Of course it’s critical that your focus be on helping other get results, at some point, you’ll have to create a sales pitch on something.
Perhaps you can just replicate what others are doing.
This is especially true if you are in a Network Marketing business.
But what if you want to stand apart or you aren’t in an MLM?
Where do you start?
There’s certainly many ways to do this but first things first.
Just like any other marketing task, you’ll need to define, or rather decide and define, your avatar.
This is the “who your pitch is for” and should be as clear as possible.
The clearer and more defined the better.
If you’re like me, you’ll first feel you don’t want to exclude anyone by defining your avatar.
Who is your pitch for?
I know, it’s for everyone.
The problem is if you make your pitch for everyone, it just won’t work.
Trust me, I know!
That’s why we talk so much about defining your avatar in marketing.
Make them as specific as possible, like their age, gender, education, location, hobbies, family, income…
Even down to their eye and hair color!
What do they want?
Once you know who your avatar is, you’ll be able to list out what they want.
This will help you in your pitch.
For example, if your avatar is a 25 year old student with no family and you talk about saving money for their grand kids in your pitch, how do you think they’ll react?
Or, if your avatar is a 60 year old man close to retirement and your pitch talks about spring break parties in Florida, that won’t hit home for them either.
What do they want avoid?
Just the same as their desires, you’ll need to clarify their fears and past failures.
By clarify those negative aspects, you’ll be able to use them in your pitch to bring up emotions.
It also helps in writing the copy for your pitch
Putting it all together
There’s a lot of ways to do it but I chose to use Russell Brunson’s Perfect Webinar framework.
Basically, it’s about these steps:
- Define your “one thing”
- Create your epiphany story
- Explain your 3 secrets
- Pitch your thing!
Sounds simple, right?
Create assets to show it off
Lastly, you might need to create images or other assets.
Personally, I took part in the 2021 Pitch Fest from Marc Lalonde on March 11th, 2021 and did an aweful job because I had not prepared any assets.
Others said I did great but I know I needed some “eye candy” and that is from images and videos.
However the stories are what causes people to feel and to take action.
I did do a video to show you how I put together my slides for the Pitch Fest.
I also show you how I (for future pitches) created some images using Canva.
Go check that video out (click below or above) and let me know if you have any questions by commenting below.
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