What is Best Way to Build Know Like Trust in Facebook?

There are so many ways being taught to grow your know like trust factor online!

If you don’t know, it’s probably the most important factor you need to grow to actually have success online.

Obviously, you need a product or service people will want, but if they don’t trust you, they’ll never buy.

So, it shouldn’t be any surprise that this is super important to grow.

Basically, you need people to know you before they’ll like you and they must like you before they will trust you.

What is the trust factor anyway?

When I talk about the trust factor, I mean, how high is the percentage of people who trust you in a particular group.

This group could be anything, like your community, your coworkers, your family, your customers or your Facebook friends.

For this exercise though, we are talking about your Facebook connections.

When I say connections, I mean the people in Facebook that are your target market and you have interacted with – not just your friends.

The trust fact then becomes how many people you are connected with on Facebook that trust you to buy something from you.

If you have to talk to 1000 people to make a single sale, that’s a lot and it’s because your trust factor is very low – probably less than 1/10 of a percent.

You want to grow that to 5, 10 or 30%!

Imagine only needing to talk to 3 people to make a sale!

What most gurus tell you to do

If you’ve been building your brand online for more than 5 minutes, you probably have gotten more tips than you can use.

These are the common things they’ll tell you to do:

  • Post regularly
  • Engage with those who comment
  • Have conversations
  • Comment on other’s posts
  • Share to groups
  • Answer questions in groups

These activities certainly work and help you to grow your trust factor but I find they are very time consuming.

They are probably the best thing you can do if you have the time.

Of course, I’m not saying those are bad, I actually think they are great ways to grow your audience and get them to know, like and trust you.

What really grows your trust factor?

I’m going to let you in on a really insanely crazy secret1

You might think that growing your trust factor is the hardest thing you’ll ever do.

You surely know about the number of exposures rule, that after 7-10 exposures, someone is ready to buy, right?

As a matter of fact, it’s quite simple – humans automatically trust someone they like and they automatically like someone they see often enough.

Crazy, right?

How do you get them to see you often enough to like and trust you?

Use the power of Notifications!

I bet you’ve tried tons of things and it just doesn’t seem like it make much of a difference.

You send messages to people and they don’t reply, block you, or worse, reply nasty things because you are annoying them!

What is best way to use notifications?

Well, remember that commenting and reacting to posts shows your name and face in other people’s notifications, rigth?

If you combine that with the fact that it grows your exposure to them, then you should be commenting on everything!

Well not very efficient.

You need to find the people who are your target market.

Find them in groups – but you commenting in groups doesn’t work the best.

The real secret

The real secret is commenting on their personal profile posts.

That’s why they are posting – they want comments and reactions.

By you doing that, they will automatically, 100% for sure, like you!

Of course, it take a little bit of time to get them to notice and remember you, so you have to do this regularly before you can reach out to them.

But how do you keep track?

Use the Active Group Users chrome extension tool!

With it, you can see who you’ve interacted with and how many times so you know when it’s time to reach out to them!


It might be true that the best activities you can do is engage in groups your target market is in.

But to really keep track and comment on the right people’s posts, you should use a tool that helps with the tracking of your activities.

Check out the video for more on this topic and a short demo of the tool.

As always, share with your friends – they will love you for it (and so will I)

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