How to use Syndication Engine to Create Unique Content?

What if you could create unique content for each platform you want to post to without doing anything yourself of spending a dime?

Would you want to know how?

I know I would – I mean, that what all top leaders are doing but they hire teams and spend hours doing it!

How can it possibly be done without spending a dime or doing it yourself?

Well, before we answer that, let’s get clear on a few things…

What is Unique Content?

Unique is one of a kind, right?

Obviously, this is pretty simple to understand, but in the context of this blog post, we are talking about a unique video or image for a particular platform.

When we say unique, we also do not mean a completely different piece of content from end to end.

Rather, we mean a video that includes something specific to the platform.

For example, a video for YouTube, would include a CTA to subscribing to your channel but a video to Twitter would not but instead would talk about following your account.

What is the Syndication Engine?

The Syndication Engine is a web site that can generate for you those unique pieces of coontent.

Basically, you upload your video (or give it the YouTube URL) and it will create as many images and other videos you want from it.

For example, it can:

  • Take a 10 second highlight from your long video and add it to beginning.
  • Add a trailer to the end of it.
  • Trim it to a maximum length.
  • Add an intro for the platform you are going to post it to.
  • Turn it into a different format

You can learn more about it at and setup your free account too.

What can you do with the Syndication Engine?

You can do lots of different types of projects with the Syndication Engine.

But, let me tell you what I do with it…

I created a series called “Course Income Secrets” with it and every week, I record a 30-45 minute video.

I then upload that video to the Syndication Engine along with the test from the matching blog post and it generates for me, the following:

  1. A thumbnail for YouTube.
  2. An image with an overlaid video play button for my blog.
  3. A GIF image for my LinkedIn post thumbnail.
  4. A GIF image with an overlaid video play button for my email broadcast.
  5. A full length video with a highlight and intro added to the beginning to upload to YouTube.
  6. An audio extract from the video to upload to Soundcloud for ITunes and other podcasts.
  7. An image for my podcast thumbnail with a title and footer.
  8. A 2 minute video trimmed from full one with trailer letting people know where to watch full video for Twitter post.
  9. A 5 minute video trimmed from full one with trailer letting people know where to watch full video for Facebook and LinkedIn posting.
  10. A 5 minute vertical video from the Facebook video with title on top and subtitles burned in on bottom to post to Instagram as a Reel (used to be IGTV format)
  11. The text for LinkedIn posts.
  12. The text for Facebook posts.
  13. The text for Twitter posts.
  14. The text for Soundcloud posts.
  15. The text for my email broadcast.
  16. The text for Instagram posts.
  17. and more…

As you can see, creating all these assets would be very time consuming.

Imagine doing that every day! I do it once a week now but I used to do it every day using the Syndication Engine makes it a breeze.

How to setup the Syndication Engine?

Once you’ve decided what you want to do with the Syndication Engine, you just need to set it up once.

The setup process is this:

  1. Create your Series.
  2. Upload your Series assets.
  3. Create your asset rules.

The cool thing is you can have as many Series as you’d like all with different assets and asset rules.

Think of it like a TV show – each show is different, but each episode has the same intro.

The simplest setup would be to create your show’s series, upload the show’s intro and create rules to add that intro to your videos.

What did I want to really do with the Syndication Engine?

For me, I want to go even further.

I want to have a different intro for each social platform I want to post on.

So, the YouTube video will welcome people to my channel and ask them to subscribe.

The Facebook video will ask them to Like my page.

The Twitter video will ask them to follow my Twitter account.

And the Instagram video will ask them to follow my Instagram account.

How to create those Unique contents for social media posts?

To accomplish that, I recorded 4 short intro videos.

Then, I uploaded them to the Syndication Engine.

Lastly added the rules to create the final videos which included those intros.

Last week, I did a post and video on how to prepare, record and upload those videos.

You can check it here Course Income Secrets #484 – How to Properly do Content Syndication to be Omnipresent?

and this episode’s video is about how to create those rules in the engine.

I won’t go into details here since you can just watch the video to see the process.


The process is pretty simple but it is a few steps to do it.

It also takes some understanding of the individual steps but once you do understand it, you’ll agree it’s rather simple.

Check out the video to see how to get it done so you too can create great unique content for your social media posts.

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