Author: Jean-Serge Gagnon

Now that you know what you offer is, it’s time to define the stack for it. What is the stack you ask? It’s the list of bonuses they will get…

Do you need a capture page, squeeze page or funnel for your online business? Maybe you’re wondering the difference between a funnel, a capture page or a squeeze page. I’ve…

If you’re a geek like me, then you probably have this done already… or started it. That’s certainly where I started… Even if you’re not as technical as me, you…

It’s time to figure out what you will be giving them for joining your list. As a marketer, you know that it’s really hard to sell something to someone you…

I think we are really getting into one of the most important things you need to do. At least, for me, it’s one of those things I didn’t spend much…

Finally, we are getting to the most important part of these 12 steps. Well, at least I think this is one of the most important things to do. Even though…

Now that you have defined your vision, audience, avatar and offer, it’s time to create your copy. What kind of copy do I mean you ask? Well, I don’t mean…

Now this is where things get interesting. We talked about vision, audience and avatar in previous steps… Now is time to actually clearly identify what you are offering, what you…

This step is another that I find extremely easy to procrastinate on. I mean, seriously, why do I have to define a perfect client? Why can’t it just be in…

If you’re not sure where to start, this is one of the most important steps. In previous episode, I talked about the vision which is critical to staying the route.…